Sandi Starfish Campaign

Sandi Starfish is back on the northwest Norfolk coast for the tenth year running to help families keep their children safe.

Parents and carers are being encouraged to learn exactly what to do if their child goes missing while they are visiting the beach at Hunstanton or Heacham. Revamped posters and signs are on display across the coastal areas highlighting the simple steps parents can take. Leaflets are also being distributed to holiday parks and local tourist attractions.

The campaign was launched in 2014 following an idea from Norfolk Constabulary's former PCSO Sandi Greenacre, who was a valued member of the team in Hunstanton.

As part of this popular seaside scheme, the coastal area from South Beach in Heacham to Holme-next-the-Sea is being divided into 10 Sandi Starfish Zones. Details of the zones have been shared with the constabulary's Contact and Control Room, Borough Council of King's Lynn and West Norfolk, HM Coastguard and the RNLI.  

This year it’s all about preparing before you arrive at the beach and then taking action if your child does go missing.

PREPARE

• Take a picture of your child when you arrive
• Know when you are on the beach – look for your Sandi Zone
• Arrange a meeting point for the family if anyone gets lost

ACTION

Call 999 if they go missing. A missing child is an emergency.

This campaign is supported by the Borough Council of King’s Lynn and west Norfolk, Hm Coastguard, le Strange Estate and RNLI.