ThinkClear initiative launched
Officers from Norfolk Constabulary's Licencing team are reminding members of the public that licenced premises must offer free water as a condition of their license.
From Thursday 30 June 2016 participating licensed premises will give be giving out free water from specially designed canisters to their customers.
"Water won't make you less drunk but it will make you feel better and keep you thinking clearly"
The initiative has been launched following consultation with premises with the aim of reducing alcohol related harm and the chances of becoming a victim of crime from drinking too much alcohol. Posters will be displayed around the City Centre night time economy encouraging the public to consume more water on a night out. Bottled water is being supplied to voluntary support organisations such as the SOS bus, Safe Haven and Street Presence teams to supply to clubbers.
Sergeant Amanda Lewis, from the Licensing team said: "Often people forget that licenced premises offer tap water for free. Alcohol consumption can lead to dehydration and dehydration can lead to a reduced capacity to make good decisions. If you pace yourself on a night out it will be much more enjoyable for everyone. Water won't make you less drunk but it will make you feel better and keep you thinking clearly.
Hopefully, this will mean you are less likely to become a victim or offender. Alcohol is a major aggravating factor in crime committed in the night time economy and initiatives such as this are aimed at reducing that harm”. The campaign will be running from this Thursday and will be a prominent feature over the weekend. Keep an eye out for posters, vehicle graphics and the canisters in licenced premises. More importantly, remember to #ThinkClear.