Norfolk Constabulary supports Sundown's organisers for this weekend's festival

This weekend, the Norfolk Showground hosts the ninth edition of Norfolk’s popular Sundown Festival, showcasing some of the music industry's most well-loved and upcoming acts.


While we all know things won’t be quite the same as normal, Norfolk Police will be working with the festival organisers, and Norfolk County Council to ensure the thousands attending the festival, and communities local to the event site can remain as safe and happy as possible.


But we can’t do it alone. This year it’s more important than ever for individuals to take a moment to consider what they can do to keep themselves and others safe.


Chief Inspector Kris Barnard of Norfolk Constabulary said: “We want everyone to be able to make the most of this popular event in the best way possible, and as ever, police will be patrolling in the area, ready to respond when needed. If anyone has concerns over the weekend, please share these with officers or event stewards who will do their best to help.

“Some of the most straight-forward safety advice we can give to attendees includes not bringing valuable items with you to the event if you don’t need them; pace yourself when it comes to alcohol - nobody wants to be the one who got their group kicked out; and look out for your mates, so that nobody finds themselves in a vulnerable or unsafe situation - just be smart.”

To ensure the wellbeing of everyone, attendees to the festival will be searched on entry. It is an offence to have or supply psychoactive substances, and as such, the organisers of Sundown have prohibited these. Anyone found in possession of illegal drugs or psychoactive substances will be removed from the festival and may face police action. Police officers and event staff will also be on the look-out for underage drinking or behaviour that risks the safety of others.

A traffic management plan will be in place for the roads around the festival site, however those driving to and from the event should expect delays at peak times. For travel information and advice including parking and pick up/drop off points, visit the Sundown Festival website.

Individuals who attempt to park on verges/car parks surrounding the showground site, against advice, will be at risk of getting a Traffic Offence Order and could be susceptible to fines.

Chief Inspector Kris Barnard said:  “We want everyone to have a good time, but we also have to remember that some people may feel uncomfortable being amongst so many others after lockdown, and I’d encourage festival goers to respect each other’s approach to the event, and keep a safe social distance where you can.”

The event organisers have provided useful online wellbeing and security guidance for festival goers, including information around health, travel, crime, and specific advice around staying safe at the festival during the pandemic: sundownfestival.co.uk/information/