Campaigns and Marketing Officer | Norfolk Constabulary

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Campaigns and Marketing Officer

OCC, Wymondham / PHQ, Martlesham 
Full 37. Hours) - Permanent
£28,725 - £32,673 per annum 
Closing date: Friday 16 April 2021 at 5pm 
Please quote Ref: C911 on application form 

Applications are invited from individuals with a campaigns and marketing background to join a team that supports Norfolk & Suffolk Constabularies in enhancing and progressing their campaign and marketing initiatives. 

The Main activity of the role will be to plan, co-ordinate, support and deliver a wide range of initiatives and campaigns across both Constabularies and the various different policing areas that will ultimately support public confidence in the Forces, increase understanding of the variety of services provided and encourage a positive policing experience through our online and offline channels.  

The ideal candidate will have an understanding of the marketing principles for online and offline advertising. Be able to bring campaigns to life from different briefs and track their progress and provide expert advice on how to improve the campaigns direction based on the objectives set and feed into hyper-local communication messages. The post holder will be required to communicate well and be able and articulate people ideas and concepts in product ensuring it keeps within the Constabularies ethos and brand guidelines. 

The post will either be based at Wymondham or Martlesham with a degree of agile working. 

 

Main activities of the role (This list is not exhaustive)  

  • Support the Digital Communications Manager in the development and implementation of campaigns and initiatives to deliver Norfolk and Suffolk Constabularies’ priorities 

  • Plan, prepare and co-ordinate the publication and distribution of publicity materials 

  • Create marketing campaigns/Strategies and work with Digital Communications Officers in the delivery of the campaigns 

  • Organise a calendar of campaign and marketing initiatives in line with key dates, such as local shows, recruitment events, safety campaigns. 

  • Undertake market research and establish the best way to reach target groups 

  • Write, edit and proof-read marketing material for use in different channels 

  • Analyse the impact of marketing campaigns and prepare measurement reports 

  • Co-ordinate marketing plans to ensure maximum reach including online and offline audiences, developing new marketing products and promotional material linked to the aim and objective of the campaign 

  • Work closely with the Corporate Communications Managers and News Officers to ensure corporate and operational messaging is communicated promptly, accurately and effectively 

  • Maintain appropriate records, systems and audit trails to ensure communications are consistent, corporate and contemporaneous. 

  • Any other duties that are commensurate with the role and grade as may be requested by management. 

 

It is essential that applicants meet the following criteria:  

  • A degree in marketing with demonstrable experience in working in a communications environment  

  • The proven ability to plan co-ordinate and deliver effective campaigns in a business environment  

  • Qualifications in or recent knowledge and experience of Adobe Photoshop, Microsoft Office and InDesign  

  • Experience in creating the components for a marketing campaign  

  • Recent experience of using analytics to measure the impact of marketing campaigns  

  • Excellent writing and editorial skills with experience in dynamic digital environment.  

  • Ability to work independently and to tight deadlines.  

  • Knowledge and experience of using social media networks.  

  • Good keyboard skills and working knowledge of Microsoft Office.  

  •  Flexibility regarding working hours to support major incidents or urgent corporate issues (weekends and/or evenings).  

  •  Ability to travel across Norfolk and Suffolk.  

 

Hours of work are 37 per week Monday to Friday.  This post is offered on a permanent basis. 

Consideration will be given to whether the post can be delivered on either a part time or job share basis, in line with the organisational requirements of this role.  

The recruitment criteria for all posts are subject to reasonable adjustment in line with the Equality Act 2010.   

Applications from at-risk staff will be prioritised and receive preference in any selection process. 

Anyone who wishes to be considered for appointment should download an application pack and monitoring form as they must be submitted together. 

These forms as well as application guidance notes are also available on the right hand side of the page in the Downloads section. 

Please return completed applications by email to [email protected]