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The High Sheriff of Norfolk, Georgina Holloway helped launch the Norfolk Domestic Abuse and Sexual Violence Board’s week-long campaign to highlight the issue of domestic abuse, by releasing 50 white balloons on the 21st November 2011, into the skies above Norwich as part of a campaign.

The balloons represented the 5000 adults and children that Leeway, a domestic abuse charity, supports every year across Norfolk and Suffolk.

Detective Superintendent Katie Elliot, Head of Norfolk Constabulary Vulnerable Persons Directorate and Chair of the Norfolk Domestic Abuse and Sexual Violence Board said: “The aim of this year's campaign is to target people who are affected by domestic abuse who have children and to help them recognise that their children are aware what is happening, and what they are witnessing, will carry consequences. In Norfolk we work together as a partnership to safeguard children who are most at risk in these situations.”

The High Sheriff explained that domestic abuse was the chosen theme for her time in the role, something prompted by the stories she heard from midwives of suffering mothers while a non-executive director on the board at Queen Elizabeth Hospital in King’s Lynn.

The Norfolk Says No campaign is a multi-agency effort to raise awareness for domestic abuse across Norfolk aims to put the problem of domestic abuse in the spotlight. Norwich Diocese rang its church bells at different times across Norwich.

First Group buses are carrying and displaying the newly designed domestic abuse awareness poster for the week. The posters bear the slogans 'Our Secret', 'Stupid Cow' and 'You Made Me Do It' with the strapline - 'It's Amazing How Fast Children Learn'. They will run on 200 First Group buses.