Norfolk Constabulary has produced a DVD to deter shoplifting with a proactive and preventative message.

Shoplifting: We all pay the price tackles shoplifting and features restorative justice with young people.  The DVD, accompanied by a youth engagement pack, is to be used in schools and youth clubs to raise awareness of the impact shoplifting has on family, friends and the community.

There is no typical shoplifter. Shoplifting is stealing and there can be heavy penalties for it, including being arrested and possibly charged with a crime. What might seem like a prank can actually affect a person’s future, including the chances of getting a job. Lots of people find out the hard way that stores take shoplifting very seriously.

Head of Criminal Justice Peter Merry said, “This educational campaign highlights the impact and consequences of shoplifting on both offenders and the wider public."

"In Norfolk, we catch and deal with the offenders in 86% of cases of shoplifting that are reported to us, resulting in a fine, community penalty or even a custodial sentence. The impact on offenders is significant, affecting future prospects and restricting opportunities, activities and movement in everyday life.

"The message is clear – shoplifting is a crime, those who commit it are criminals and if you are going to do it in Norfolk, you will pay a much higher price when we do catch you.”

Shoplifters generally fall into two categories. Professional shoplifters usually take expensive items that they can resell easily and may even steal ‘to order.’  Amateur or casual shoplifters don’t usually go into a store with the intention of stealing, they simply see the opportunity to take something and do.

Getting caught shoplifting can be more serious than people may think. Some of the things that can happen to shoplifters are:

• They may be arrested and paraded through a store full of customers.
• They may face charges for theft.
• They may be banned from stores or shopping centres.
• Their parents will be called.

People who have been arrested for shoplifting, especially if it’s more than once, may end up with a criminal record. This can make it harder to get a job.

Norwich Superintendent Nick Dean said, “With the use of CCTV, working closely with the retailers and security staff, shoplifters should be warned they will be caught and will be brought to justice for their crime.

“I also want to stress to young people and first time offenders that they need to have a serious think about the impact that a moment of madness could have on their future prospects.”

Anyone who witnesses an act of shoplifting is encouraged to report it immediately by telling shop staff, security or phoning the police, in an emergency call 999 or non emergency call 0845 456 4567.

To order a copy of the DVD and youth engagement pack please contact the Social Marketing team socialmarketing@norfolk.pnn.police.uk