23 September 2013
Clubbers in Norwich were breath tested as they headed to bars
and clubs on Saturday as part of an operation highlighting the
dangers of binge-drinking.
Police teamed up with door staff to carry out the voluntary
tests, which were well-supported by party-goers keen to see how
much alcohol they had already consumed.
The exercise was held to raise awareness of issues around
pre-loading, with party-goers often drinking large amounts of
alcohol before hitting the streets.
Two venues agreed for tests to be completed outside the clubs –
Fluke on Prince of Wales between 10.50pm and 11.55pm and Kartel in
London Street between 1.40am and 3.05am:
Seventy-five breath tests were completed outside venues with
86microgrammes being the highest reading taken at 2.50am in Bank
Plain. The drink drive limit is 35microgrammes.
A handful of clubbers were turned away from the venues for being
too drunk and Inspector Ed Brown, from Norfolk Constabulary’s
licensing team, said the tests went to down well with clubbers.
“These tests were carried out on a voluntary basis and not as a
condition of entry. Many people opting to take the test had already
been refused entry to the venues for being too drunk, decisions
which were then evidenced by people taking the test. All those who
were turned away had blown readings of 70microgrammes or more.”
Additional officers were on patrol on Saturday night to raise
awareness among clubbers about the dangers of excessive
The activity was held as part of ACPO In Focus: Alcohol Harm
week – with police forces across the country highlighting the
realities of dealing with drunkenness and alcohol-related
A team of officers worked alongside regular public order
patrols, handing out promotional material, chatting with
party-goers and liaising with the many volunteer support services
such as the Street Pastors and SOS Bus.
Police also tweeted live updates on the operation throughout the
night, posting pictures and safety advice with a twist.
Tweets from @NorwichPoliceUK
- One vodka, two vodka, three vodka, four...too much pre-loading
will leave you on the floor #alcoholharm#paceyourself
- In the words of Daft Punk...we're out all night 'til the
sun...you're out all night to have fun...but ending up in a cell
- Dress £60, shoes £85, matching handbag £50...drinking so much
that they all end up covered in sick...priceless! #alcoholharm
- Clubbers...make it a night to remember for the right reasons.
There's no shame in having soft drinks in between alcoholic
- Man involved in disorder is told to call it a night...he's been
given a direction to leave #hitthesack
- As the night goes on, we would like to point out we can't
accept reports of 'lost' inhibitions so try and keep hold of
Followers responded positively to the live updates with comments
- @NorwichPoliceUK doing a great (and hilarious) job of tweeting
tonight's events in Beirut, aka Prince of Wales Road...
- @NorwichPoliceUK Well done guys and girls. Keep it up!
- @CanaryWorf @NorwichPoliceUK Without doubt someone with a great
sense of humour. Tweets getting better as the night goes on.
- @norwichpoliceuk Thank you for keeping a 'fine city' safe. Be
careful out there.
- Looks like @norwichpoliceuk are live tweeting Prince of Wales
Rd tonight, with added funnys, its threatening to all get very
Beer mats, postcards and posters, with tips on how to stay safe
including sticking with friends and planning your journey home were
delivered to pubs, clubs and budget hotels over the weekend.
A passive drugs dog was deployed and made several positive
indications resulting in 10 people being searched, although no
drugs were found.
Chief Inspector Gavin Tempest, who co-ordinated Saturday’s
operation, said: “This was a successful operation and the breath
test exercise did get revellers thinking about the amount of
alcohol they drink every weekend which is what we wanted.
“This operation was not about enforcement and arresting people
but instead focusing on the issues of vulnerability which can come
about as a result of excessive drinking and how we can better
tackle these working in partnership with pre-existing support
“We often deal with people who are so drunk they cannot think
straight and lose all sense of responsibility and it is these
people who are most at risk of becoming a victim of crime, being
injured or involved in violence.
“Our message is go out and have a good time but know your limits
and be responsible for your actions.”
In addition to Saturday’s operation police also held a live web
chat on Thursday focusing on issues around alcohol harm, while a
new bus advertising campaign was also launched.
Adverts will feature inside and on the back of buses in Norwich
over the next three weeks encouraging clubbers to know their